The Bisto Kids were created in 1919 by cartoonist Wilf Owen, just 11 years after the meat-flavoured gravy powder Bisto came onto the market. I think the adverts that mentioned it ‘browns, seasons and thickens, all in one go’ disappeared a while ago but I may be wrong. I don’t watch much ITV so I don’t know if anyone still goes ‘Ah, Bisto!’ on the television adverts at all. But on Christmas Day – when we have ‘proper’ gravy - I shall point out to whoever is in the room that I have just learned how Bisto got its name. It seems it was an acronym for Browns Seasons Thickens in One.
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